I am Xixi Music Video
We are delighted to be part of Xixi’s first-ever single music video which she self-funded as a passion project. Xixi told us that she wanted to look different and present different sides of herself while still staying true to her “set life”. So we expanded on her original concept to give her 7 different looks to represent the spectrum of colors we see in a rainbow to signify her larger-than-life personality to bring colors and joy into audiences’ life.
Her wardrobe, locations, lighting colors, and how every element moved were carefully considered to bring out the energy of the video. Our choice of framing in an anamorphic aspect ratio with deliberate flares in her Burlesque routine was to pay tribute to her status as a movie star.
Overall, we are proud to pull this off with Xixi claiming that it has Jolin Tsai’s vibes and made her feel like a Goddess. 😆